BGMI (Battlegrounds Mobile India) – Successful Funnel Case Strategy
RoleFull-Funnel Marketing Strategy
Year2026
Project Details
Analysed and structured the full-funnel growth strategy of BGMI, covering user acquisition, influencer marketing, app install conversion, retention systems, monetisation model, and community-driven advocacy. The case study highlights how BGMI scaled awareness, installs, engagement, and revenue using a multi-stage gaming growth funnel.
Skills
Full-Funnel Marketing StrategyUser Acquisition Strategy (UA)Influencer Marketing StrategyEngagement & Retention StrategyGrowth & KPI Understanding
Tools
YouTube AdsInstagram AdsApp Install CampaignsEngagement tracking
Objective
To analyse and structure BGMI’s full-funnel marketing and growth strategy that drove:
- Massive game awareness
- Record-breaking installs
What I Did
- Studied BGMI’s end-to-end user acquisition funnel
- Mapped stages: Awareness → Interest → Consideration → Conversion → Retention → Revenue → Advocacy
- Analyzed influencer, ad, and community strategy
- Broke down retention mechanics (rewards, events, esports)
- Evaluated monetisation model (skins, UC, passes)
- Structured the full strategy as a growth funnel case study
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