Facebook Ads Campaign Plan
RoleMeta ads
Year2026
Project Details
Planned and structured a full-funnel Meta Ads campaign for a Skincare & Wellness brand (SkillCircle) focusing on awareness, engagement, and conversion. Developed audience targeting strategy, ad copy, creative angles, budget allocation model, and performance tracking framework to drive product sales.
Skills
Meta adsMeta ad libraryPerformance Marketing StrategyAudience Research & TargetingAd CopywritingFunnel Building SkillBudget Planning & Allocation
Tools
CanvaMeta Ads ManagerMeta Pixel conceptMeta Ad LibraryMarket Research
Brand: SkillCircle – Skincare & Wellness Brand
Objective: Awareness + Sales Conversion
What I Did:
- Created complete Meta Ads Funnel (Awareness → Consideration → Conversion)
- Designed ad copies, creative concepts & audience targeting
- Suggested budget split & performance tracking framework
Result:
Campaign ready for execution to boost brand reach & product sales.
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